Revitalising Musculoskeletal Care: The New Era of Prevention

We are all tired of the endless cycle of pain, treatment, and repeat? It’s time to revolutionize musculoskeletal (MSK) care. The secret lies in prevention.

For too long, the healthcare industry has focused on treating symptoms rather than addressing the root cause. This reactive approach is not only costly but also inefficient. It’s time to shift gears towards a proactive model that prioritizes preventing MSK issues before they become debilitating.

Imagine a world where you can proactively manage your MSK health, avoiding painful flare-ups and costly treatments. This future is within reach. In some countries, they call it the Value Based Care model (VBHC). It was first introduced by Michael Porter back in 2006 in the Harvard Business Review (1). One might like to think this VBHC approach is just common sense, but large systems need to have a model, just like individuals need to have a coach with a game plan. So here we are in 2024, still talking about implementing this model, and finally Prevention is the new elixir for good health, and a good life, not just a long life riddled with disease. By investing in health assessments and preventive care, we can dramatically improve quality of life and reduce healthcare expenditures.

Let’s break free from the traditional fee-for-service model. It’s time to embrace value-based care, where success is measured by quantifying successful outcomes, not the number of procedures performed. By focusing on personalized prevention strategies, we can achieve better results for clients and lower costs for everyone involved. However, to get to the strategies, we all need a ‘gap analysis’. If we don’t know the gaps in our health and wellbeing, then how can we even start to build strategies toward optimal health? This gap analysis should be based on objective information. In the case of human movement, eyeballing the way we move or how we feel about a movement is subjective and flawed.

The potential is immense. Innovative digital health solutions are emerging that can help us identify and address MSK risks early on. By combining technology with expert advice and care, we can create a truly individual-centric approach to MSK health. A health expert with augmented intelligence has superpowers! And some of these superpowers can be delivered remotely, at low cost, and at a level of concierge-style personalisation that has never been available before.

Are you ready to be part of the solution? Join us in building a future where MSK prevention is the norm, not the exception. Together, we can transform the way we care for musculoskeletal health.

Let’s make a difference.

Refences:
(1) Porter M (2006). Redefining Health Care. Harvard Business Review Press. ISBN 9781591397786.